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Are You Wanted By The Packaging Police?
There’s been so much in the new lately about packaging under attack, I decided to reprise this article I wrote back in 2006 I finally had to speak out. The packaging industry is under attack by the...
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What’s hot in packaging this week and how it will impact your business.
1. KFC Lands in Hot Water for its Packaging @ http://bit.ly/bYUYUT When a negative packaging campaign goes viral its hard to react positively. But the best way to handle the negativity is to tell the...
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Truly Green Or Just Green Packaging Noise?
I just got a call from Brandweek to comment on green product packaging backlash. I’ve been writing about it for a while but this week reading about milk bags brought it all to a head. While the idea of...
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Packaging Tips Of The Week:
What looks good in theory many not work out practically. Ensure you consider packaging changes from all angles and all perspectives. Read Is Packaging Innovation The Chicken Or The Egg Earth Day count...
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Packaging Tips Of The Week:
Once a packaging trend gains traction it may influence your packaging whether you want it to or not. Watch the large retail drivers and how they can influence what happens to you. Usually what...
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Sustainable Retail Packaging Design with JoAnn Hines Packaging Diva
Missed my packaging presentation? Here’s a short video extracted from the sustainable packaging webinar Click here to view the embedded video.
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What’s hot in packaging this week and how it will impact your business.
30 truly amazing wine label designs http://is.gd/bHuRo A product as basic as wine can be packed in so many different ways. Looking at archives of packaging by category is a good way to get creative...
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What’s hot in packaging this week and how it will impact your business.
The groundswell of consumer attitudes will influence the packaging industry. Consider the biggest issues in planning your packaging for the future. Are consumers angry about packaging? You bet more on...
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The most interesting packaging on Twitter w/o 4/26
Finding a niche and then packaging it @ http://is.gd/bLp5Y For every opportunity there is a product. I found this example fun, unique and creating a unique space. What can your product do? Doesn’t...
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Packaging “Greenwash” – Saving the Environment For EarthDay
Wow, have I been flooded with a host of new “green” packaging innovations this year. Everyone is jumping on the environmentalist’s green band wagon. I am constantly asked if environmental...
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